Too late to be any good, the Cry for Help free ice cream post!

April 28th was Free Scoop day at participating Baskin-Robbins locations (now infiltrating a Dunkin Donuts near you!) You might ask “Bil, don’t you mean Ben & Jerry’s? They’re the ones who’ve been giving away free ice cream once a year to thank their customers.” That’s true, but the B&J Free Cone Day was actually the day before. You might also ask “So is Baskin-Robbins trying to copy Ben and Jerry’s because, since they can’t compete in quality, they might as well piggy-back marketing efforts with the Vermonters?” Yes.

Now, neither Ben nor Jerry (not the people, but the soulless corporate behemoth which bought their names) really has any leg to stand on anymore in denouncing apers of any sort (start doing crosswords and “aper” will wiggle its way into your vocabulary). Witness: Two of B&J’s newest flavors have been Dulce Delicious, caramel ice cream with a caramel swirl, and Dublin Mudslide, an Irish cream liqueur ice cream.

What’s that? Sounds familiar, but you remember these flavors in a more upscale, less cow-laden store? You must have been at Häagen-Dazs! Over there, their evil flavor scientists came up with (original) flavors like Dulce de Leche, a caramel ice cream with caramel swirls, and Baily’s Irish Cream, a (branded!) Irish cream liqueur flavored ice cream.

As far as I can tell, Unilever has moved it’s new flavor research department from here to here.

Also, to round out the iced bitterness, I ordered one of these the last month and almost choked when it came to $6-change. Actually, I think Em paid for it, but still, it’s the principle! (thanks, babe) In good ice cream news, there’s an amazing place on North Carollton near Canal in New Orleans for gelato. Mmmmm!

Even Free, It’s a Rip-off

3 Responses

Leave a Reply